branding
Just How Much Can Body Treatment Go?
Roger Ein’s concept struck him in the shower, as they typically do. Ein, a durable goods business owner and indoor developer in Los...
MAC’s Strategy to Win: Lip Oil and Nepo Children
There was a time, not also lengthy back, when MAC Cosmetics got on everyone’s lips. The Estée Lauder Companies-owned brand name,...
Elegance Plays the Long Video Game
When Netflix’s funny collection “Running Factor” premiered previously this year, customers listened for its star-studded...
How an Indie Beauty Brand Finds Its Hero
When Beyoncé launched her beauty line Cécred in February 2024, critics were quick to question the premise: could a global superstar known...
How to Make Millions Selling Temporary Tattoos
Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and a teen drama with its own blush brush. Included...
How Fara Homidi Uses Cool to Sell Cosmetics
Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and an eyeliner resurrection. Included in today’s...
How Tursian Builds Off Deciem Founder’s Legacy
On the surface, there is very little that seems sentimental about Tursian, a new-to-market skincare brand that sells, among other things, a...
How to Rebrand Without Losing Your Fans
If there’s one word beauty shoppers hate to see more than “reformulation,” it’s likely “rebrand.” It’s been coming up a lot lately....
Can Gaming Go Glam?
In a bit of beauty industry news that could read like the result of a very niche Mad Lib: The actress Chloë Grace Moretz and the pop star...