Browse Tag
branding
6 Articles
How an Indie Beauty Brand Finds Its Hero
05/15/2025
When Beyoncé launched her beauty line Cécred in February 2024, critics were quick to question the premise: could a global superstar known...
How to Make Millions Selling Temporary Tattoos
04/11/2025
Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and a teen drama with its own blush brush. Included...
How Fara Homidi Uses Cool to Sell Cosmetics
03/31/2025
Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and an eyeliner resurrection. Included in today’s...
How Tursian Builds Off Deciem Founder’s Legacy
03/30/2025
On the surface, there is very little that seems sentimental about Tursian, a new-to-market skincare brand that sells, among other things, a...
How to Rebrand Without Losing Your Fans
02/22/2025
If there’s one word beauty shoppers hate to see more than “reformulation,” it’s likely “rebrand.” It’s been coming up a lot lately....
Can Gaming Go Glam?
10/01/2024
In a bit of beauty industry news that could read like the result of a very niche Mad Lib: The actress Chloë Grace Moretz and the pop star...