Entertainment
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Want to Sell Lip Gloss? Get Boys to Do It
Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and a record nine body mists dropping on one day....
How an Indie Beauty Brand Finds Its Hero
When Beyoncé launched her beauty line Cécred in February 2024, critics were quick to question the premise: could a global superstar known...
Inside The Business of Beauty’s Community Event for Industry Leaders in New York
Long considered one of the most resilient discretionary categories, the beauty industry is experiencing a slowdown — one that is impacting...
E.l.f. Beauty Acquires Hailey Bieber’s Rhode Skin for $1 Billion
E.l.f announced Wednesday it will acquire Hailey Bieber’s Rhode for $1 billion, in a blockbuster deal that brings Gen-Z’s buzziest brand...
The Debrief
Listen to and follow the BoF Podcast: Apple Podcasts | Spotify | Overcast Background: The beauty sector historically thrived during...
How to Make Millions Selling Temporary Tattoos
Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and a teen drama with its own blush brush. Included...
How Fara Homidi Uses Cool to Sell Cosmetics
Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and an eyeliner resurrection. Included in today’s...
How Tursian Builds Off Deciem Founder’s Legacy
On the surface, there is very little that seems sentimental about Tursian, a new-to-market skincare brand that sells, among other things, a...
How to Rebrand Without Losing Your Fans
If there’s one word beauty shoppers hate to see more than “reformulation,” it’s likely “rebrand.” It’s been coming up a lot lately....
Ulta Beats Estimates as Beauty Demand Bucks Consumer Pullback
Ulta Beauty Inc.’s first-quarter results topped Wall Street estimates, signalling that shoppers are keeping up with non-essential beauty...