Fashion Trends
Inside The Business of Beauty’s Community Event for Industry Leaders in New York
Long considered one of the most resilient discretionary categories, the beauty industry is experiencing a slowdown — one that is impacting...
E.l.f. Beauty Acquires Hailey Bieber’s Rhode Skin for $1 Billion
E.l.f announced Wednesday it will acquire Hailey Bieber’s Rhode for $1 billion, in a blockbuster deal that brings Gen-Z’s buzziest brand...
In Shanghai, Fresh Energy Despite the Downturn
The last time I touched down at Shanghai Fashion Week in March 2019, nine months before the Covid-19 outbreak, the Chinese economy was...
The Debrief
Listen to and follow the BoF Podcast: Apple Podcasts | Spotify | Overcast Background: The beauty sector historically thrived during...
How to Make Millions Selling Temporary Tattoos
Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and a teen drama with its own blush brush. Included...
How Fara Homidi Uses Cool to Sell Cosmetics
Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and an eyeliner resurrection. Included in today’s...
How Tursian Builds Off Deciem Founder’s Legacy
On the surface, there is very little that seems sentimental about Tursian, a new-to-market skincare brand that sells, among other things, a...
How to Rebrand Without Losing Your Fans
If there’s one word beauty shoppers hate to see more than “reformulation,” it’s likely “rebrand.” It’s been coming up a lot lately....
Ulta Beats Estimates as Beauty Demand Bucks Consumer Pullback
Ulta Beauty Inc.’s first-quarter results topped Wall Street estimates, signalling that shoppers are keeping up with non-essential beauty...
What I’m Looking Forward to at The Business of Beauty Global Forum 2025
When I returned back from maternity leave in March, I was ready to hit the ground running on planning The Business of Beauty Global Forum,...