The Estée Lauder Companies’ appointed Lisa Sequino to lead its cosmetics brands, including MAC Cosmetics, Bobbi Brown and Smashbox.
Sequino, who spent nearly a decade at the company before leaving in 2022 to head up J.Lo Beauty and later Supergoop, will start in the newly created role of president of its makeup brand division on June 9.
Her appointment, which was first reported in Puck, is the latest in a period of prolonged executive reshuffles at the American cosmetics giant, which has struggled to return to its pre-pandemic profitability, as persistent headwinds in China and weak US demand for many of its brands have weighed. The company has begun to revive some of its brands with fresh marketing campaigns and innovation.
Stéphane de La Faverie, who was appointed chief executive in October 2024, earlier this year announced a new leadership plan that saw executives regrouped into flatter structures across geographies and categories. Other changes include a new chief financial officer and the promotion of longtime executive Jane Hertzmark Hudis into the role of chief brand officer, while other executives were appointed to lead the fragrance, hair and skincare divisions.
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During her previous tenure at Estée Lauder Companies, Sequino held a variety of senior leadership roles, including as general manager of the namesake Estée Lauder brand, and as a senior vice president of the US market.
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