In the immortal words of Lana Del Rey, “money is the anthem of success, so put on mascara and your party dress.” A philosophy Hailey Bieber seems to be embracing with open arms, after announcing the billion-dollar sale of her beloved beauty brand Rhode to e.l.f. Beauty. Between landing the cover of Vogue and officially becoming a gilded beauty mogul, Hailey undoubtedly has plenty to celebrate.
Her style has long been the blueprint for the L.A.-girl uniform: Minimal separates, monochrome tailoring, and Pilates Princess ’fits. From the Met to maternity wear, après-ski to the New York streets, Bieber transcends the trends to make her own, keeping it refined and replicable. She’s the patient zero of the clean-girl aesthetic—the final boss, if you will—and a peachy Rhode blush is the final piece of the puzzle. Bringing low-key, quiet luxury to the masses, Bieber is responsible for the army of jeans-and-a-tank-top girls traipsing through Erewhon on one coast and the West Village on the other, sporting slick buns while climbing the career ladder, and then stopping off for a spritz.
Photo: Backgrid
To round off a memorable week, Bieber stepped out for an Audemars Piguet 150–year anniversary party—hosted with Vogue at the AP House in LA—wearing an LBD worthy of a billionaire. Sleek, strapless, it’s everything a clean-girl CEO could want from their nighttime wardrobe. She wore her go-to black sunglasses, and a pair of classic slingback black pumps. Her manicure was parred back and baby pink. Swapping her signature slicked-back ’do for unnaturally shiny tousled waves, Bieber showed off her trademark girl-next-door makeup, proving why Rhode is the cult-fave billionaire-dollar brand it is today.
The recent acquisition, one of the most high-profile beauty deals in recent years, will see Bieber continue her role as founder, while expanding what she does as Rhode’s chief creative officer and head of innovation. She’ll oversee creative, product innovation, and marketing, while also acting as a strategic advisor for both Rhode and e.l.f. beauty. “[The position] expands my role into the world of beauty even more, and I just want to continue being a force in the space globally,” Bieber told Vogue Business. So fear not, we won’t be missing out on any Hailey Bieber-y power suits and sleek tailoring fit for the boardroom anytime soon.
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